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All images, designs, animations, multimedia and text are copyright 2005 Bill Andrews & Associates, Inc. All rights reserved.
This page was updated December 30, 2006.
To comment about this website contact:
webmaster@andrewsmedart.com.

We provide a range of visual communication services for clients in the biological & medical sciences. This page provides a brief overview of our custom creative services. For more information or to request a proposal, please contact us.

Anatomical & Instructional Illustrations— Images created primarily for either documentary or educational use. Based on empirical observation and/or extensive research, accuracy and clarity are of primary importance in an anatomical or instructional illustration. Depending on the audience, these illustrations may range from highly detailed to schematic. As the client needs, images may be rendered in color, tone or pen & ink. As an example, the anatomical image at left depicts the suprapubic approach to the prostate gland, and was created for resident physicians in general and family medicine. Click here or on the image to see more examples of our anatomical & instructional creations.
Conceptual Illustrations— Images depicting a concept, idea, object, process or relationship which cannot be visualized directly. These conceptual images can be created for a wide variety of audiences and applications. They are often used for instructional reasons, but may also be used for editorial purposes. As an example, the conceptual image at left summarizes the lead article in a medical journal about the business and practice of performing surgery in an office setting. Click here or on the image to see more examples of our conceptual images.
Device Illustration— Images of medical devices and prosthetic appliances, often shown in use, created for either advertising and marketing purposes or for educational and informational purposes. Technical, or device, illustrations are based on extensive research. Accuracy and clarity are of primary importance in these illustrations. Depending on the audience, images may range from photorealistic to schematic and from clinical to humanistic. Images might be rendered in color, tone or pen & ink. As an example, the technical image at left depicts a prosthetic mitral valve in situ. Click here or on the image to see more examples of our technical images.
Editorial Illustrations— Images created primarily to elicit interest, encourage insight, alter perception or rouse to action. Depending on the needs of the client, the approach may be realistic or conceptual, visceral or clinical. As an example, the editorial image at left summarizes the lead article in a medical journal, and was created to foster interest in and understanding of heart disease in women. Click here or on the image to see more examples of our editorial creations.
Surgical Illustration— Images, usually a series, created to instruct or inform an audience about a surgical technique or procedure. Depending on the needs of the client, the approach may be realistic or schematic. Frequently, conceptual cut-aways and phantom views are incorporated in order to better convey the anatomical structures and relationships involved. As an example, the surgical image at left depicts the technique for connecting the right atria of a donor heart to the recipient patient. Click here or on the image to see more color examples of our surgical work.
Animation & Multimedia— This area is under construction. We apologize for any inconvenience.

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